‘Nothing sells like nostalgia’ seems to be Nokia’s new sales strategy as the Finnish mobile phone manufacturer is reportedly set to re-launch the sturdy and much-loved 3310 that was a staple at the start of the millennium.
According to report in VentureBeat, a new version of the old workhorse will be sold for 59 euros (~ Rs 4,200) and will be promoted as a second phone for users yearning for simpler times.
It will be revealed at the Mobile World Congress in Barcelona later this month, alongside three new phones based on the Android platform. The phone was originally released in 2000 for “particularly for young people and the young at heart, for whom the mobile phone is an important lifestyle accessory", as a company press release stated at the time.
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