Eyeing a lion’s share of digital advertisement space, which would be around $10 billion by 2020, social media giant Facebook is putting in a chunk of its resources in the area, on hopes of higher revenues.
The company has in the last few months come out with a slew of reports in association with global management consultants and is in touch with companies in various sectors, telling them the benefits of advertising on social media.
“The opportunity on social is focused on driving three types of outcomes for our original equipment manufacturers (OEM) advertisers in that space. We at Facebook can provide five per cent incremental reach over television at one-seventh the cost, which is an efficient way of giving additional reach to the customers. It is a targeted personalized reach,” said Umang Bedi, managing director, Facebook India.
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