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After winning last year’s make-or-break Diwali sale battle, online retailer Flipkart Ltd plans to add a large number of new customers for the first time in more than a year and extend its slender lead over arch-rival Amazon.com Inc. in this week’s Big Billion Days sale.
Flipkart is betting on smartphones, televisions, and refrigerators to drive sales to existing customers and on fashion, accessories and home and furniture products to lure new users, a majority of whom will be women, according to its estimates.
Flipkart’s Big Billion Days are slated for 20-24 September this year.
Amazon India, has beefed up its product assortment and supply chain capacity in the two key product categories of smartphones and large appliances, which account for a majority of sales in the festive period. The company has added a large number of smartphone exclusives and launched several new brands, such as BPL, in televisions. It has also built an independent logistics and warehousing network for large appliances, which it didn’t have last year, indicating it will push Flipkart close in sales of smartphones and televisions.
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