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Whisky remains the favorite tipple of liquor drinkers in India, and there’s no challenger in sight.
Whisky accounted for 61.2% of India’s total spirits market by volume in the calendar year 2016 and sales grew at a yearly pace of 3.8% in the 2011-16 period, data from global consumer research firm GlobalData shows.
As India’s spirits market grew at an annual pace of 2% from 2011 to 2016, a large part of the volume growth came from whiskey, the data shows.
“This came as a large consumer base of the Indian middle-class shifted towards premium whiskeys,” Apoorva Nema, consumer markets analyst at GlobalData, said in an email.
The spirits market consists of eight categories: brandy, gin, and genever, liqueurs, rum, specialty spirits, tequila and mezcal, vodka and whiskey. Liquor companies have been introducing variants of rum, gin, tequila and other spirits, but haven’t been able to shake whiskey’s dominance of the market.
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