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The Indian unit of Amazon.com Inc. may soon face the same problem that has dogged Internet start-ups in the country over the past 18 months: how to cut losses without sacrificing sales growth.
Amazon India (Amazon Seller Service), which until recently had been spending freely to win market share, has been quietly trying to reduce losses to reach its target of getting on to a path to profitability by 2019, four people familiar with the matter said on condition of anonymity.
Amazon came up with this cost-cutting initiative called “Get Fit” around the time that chief executive Jeff Bezos committed an additional $3 billion towards expanding the India business in June 2016. This came on top of the $2 billion investment Bezos had announced in July 2014.
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