Customers make a beeline for luxury cars, SUVs before cess kicks in

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The Goods and Services Tax (GST) Council's August 30 announcement that the cess levied on luxury cars and sports utility vehicles (SUVs) seems to have taken some excitement away from carmakers. After the proposed cess increase, the cars will be taxed at 53 per cent. This would add even more to the price of big cars than the rollout of GST did two months earlier.

However, following the announcement, people planning to buy such cars in the near future are increasingly advancing their purchase. Since the announcement, companies have seen an increase in footfalls and inquiries. “For sure, we are seeing an increase in inquiries and customer bookings. For them, it’s the best time to buy before the cess hike kicks in. Customers looking to buy cars during the coming festive season or during the next two or three months are now doing so right away.