Flipkart Ltd again beat arch-rival Amazon India in the festive season sales battle, underlining its tactical superiority and setting up the e-commerce firm for a strong end to a year in which it turned around its fortunes and secured its status as the country’s largest online retailer.
The festive season period may have also marked a turning point for e-commerce in 2017, as online retail is now set to grow by more than 25% for the full year after a sluggish first-half performance, according to analysts and company executives.
In its five-day Big Billion Days sale that ended on Sunday, Flipkart generated gross sales of more than Rs5, 000 crore driven by booming sales of Apple Inc.’s iPhones, Xiaomi phones and VU televisions, according to two people familiar with the matter. Flipkart’s numbers include sales at Myntra and Jabong, its specialty online fashion retail businesses.
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