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Arch rivals Amazon India and Flipkart are sparing no effort—and expense—in the latest fight for dominance in India’s e-commerce market.
The two online retailers have launched a television ad blitz plugging the deals and discounts on offer in their annual flagship sales on which they are spending a collective Rs100 crore, executives from three media buying agencies said on condition of anonymity.
Flipkart’s Big Billion Days sale starts on Wednesday and ends on 24 September. Amazon India’s Great Indian Festival will start a day later, and end on 24 September.
The festive season sales will mark the biggest showdown in Indian e-commerce. Flipkart, which raised a collective $3 billion in April and July, will be looking to stretch its lead over Amazon India by offering deep discounts, no-cost equated monthly installments (EMIs) and other new offers such as debit card EMIs. Amazon has similar plans lined up.
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