Stock Advisory in Indore, Amazon makes its presence felt in India’s offline retail market

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Amazon.com Inc., the world’s largest e-commerce firm, is making its presence felt in India’s $60 billion organized retail markets, much like it has been doing in the US.

Through a series of acquisitions and tie-ups, Amazon has started making inroads into well-known consumer goods and retail brands in India to bring its brands to people who are not yet part of the e-commerce market. At present e-commerce, penetration is at 2% of all retail sales, according to Morgan Stanley.

In September, Amazon.com Inc. announced it was buying a 5% stake in departmental store chain Shoppers Stop Ltd for Rs179.25 crore, Mint reported on 23 September. Amazon plans to use this partnership to set up “Amazon Experience Centres” where it can showcase its brands—mostly in fashion and accessories.