Hinduja Global Solutions (HGS), a global leader in business process management has said that it has won an American Business Award Gold Stevie, which recognizes exceptional performance in the category of Business-to -Business Services. The American Business Awards are the premier business awards program in the U.S. More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. The HGS submission was based on a customer experience solution for an online automotive marketplace leader that resulted in 80 per cent of SMS contacts converted to dealer leads.
Using analytics, HGS evaluated all of the contacts that did not result in a lead being generated to identify root cause . The study provide clarity into the reasons people were engaging online and HGS implemented innovative solutions to improve lead conversion including leveraging SMS and A/B - testing agent scripting. Meanwhile, shares of the company were trading at Rs 917 apiece up 1.45 per cent from the previous close at 09:33 hrs on BSE.
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