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India’s print medium is growing amid a global slowdown as readers in the country continue to find it more credible and aspirational. The country’s print publications have risen by 23.7 million copies in average daily circulation in the 2006-2016 period, at a compounded annual growth rate (CAGR) of 4.87%, according to data released by the Audit Bureau of Circulation (ABC).
The average number of copies circulated per day grew to 62.8 million during the period from 39.1million in 2006. Incidentally, among the four geographic zones, north India showed the highest growth at 7.83%, followed by the south, west and east zones with CAGRs of 4.95%, 2.81%, and 2.63%, respectively. “The important thing to note is that print is growing in India. If you look at CAGR, it has outpaced even the population growth, which is at 1.5%. In absolute terms, it’s a big number.
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