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The ‘Like’ feature introduced by social networking platform Facebook in 2009 transformed the company. For Apple, it was the launch of the iPhone in 2007. At Flipkart, India’s start-up darling, that moment came in February 2014 with the sale of Motorola’s Moto G phones.
Sometime in the second half of 2013, Sandeep Karwa, who headed Flipkart’s smartphone business, reached out to two smartphone brands Motorola and Xiaomi to explore talks of launching their products in India. A former college mate of Karwa’s was heading Motorola’s business in India and Karwa had heard from him that Motorola, which was trying to recapture its glory days as a mobile phone icon, was planning to re-enter the Indian market in early 2014.
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